12,000+ Monthly Organic Visitors
Inside the Growth: How a Traditional Masala Brand Achieved 12,000+ Monthly Organic Visitors in 12 Months
Context: Where the Brand Started
This wasn’t a large FMCG conglomerate. It was a regional masala brand aiming to establish its presence in a market dominated by giants. With no prior digital
footprint, the brand sought to:
- Increase Organic Visibility: From a modest 1,000 monthly visitors.
- Enhance Keyword Rankings: Starting with only 20 keywords in the top 3 positions.
- Build Brand Awareness: Without relying on paid advertising or influencer partnerships.
Challenges Faced:
- Low Search Visibility: Limited presence in search engine results.
- Minimal Content Strategy: Absence of blogs or informative content to engage users.
- Technical SEO Issues: Slow site speed and lack of mobile optimization.
- No Structured Data: Missing schema markup for products and FAQs.
Strategic Approach
Step 1: Position Masalas Around Daily Use and Culture
Instead of just “Turmeric Powder 100g,” we gave identity to each product:
- “Haldi from the heart of Lakadong – known for purity and depth”
- “Garam Masala blended for North Indian kitchens”
- Included cooking tips, aroma notes, and where it fits in Indian cuisine.
Result: Time on page increased by 3x on average.
Step 2: Created High-Intent, Low-Competition Content Around Food, Not Just Masalas
Rather than writing what others wrote, we tapped into real food queries:
- “What makes pav bhaji masala different from garam masala?”
- “5 Masalas Every Beginner Cook Should Start With”
- “Why pure turmeric is trending in wellness kitchens”
These were internally linked to brand pages, building relevance and discovery.
Result: Blogs began ranking for over 2,000+ keywords in 4 months.
Step 3: Optimized for Snippets, FAQs & People Also Ask
- Added schema markup to product and blog pages
- Targeted questions like:
- “Can I use kitchen king masala for paneer?”
- “Is turmeric good for immunity?”
- Structured answers and bullet points helped capture featured snippets.
Result: Featured snippets started appearing for 40+ keywords.
Step 4: Created Authority Through Backlinks and Mentions
- Collaborated with food bloggers for original recipes using our masalas.
- Earned mentions in food-focused newsletters, micro-food channels, and local cooking forums.
- Built links on terms like “pure Indian spices,” “trusted masala brands,” and “homemade masalas online.”
Result: Domain trust grew significantly, helping lift rankings across all product and blog pages.
12-Month Progress Snapshot:
| Metric | Before | After |
| Organic Traffic (Monthly) | ~1,000 | 12,000 – 13,000 |
| Ranking Keywords (Total) | 11,104 | |
| Top 10 Keywords | 87 | 476 |
| Featured Snippet Wins | 0 | +40 |
| Blog Pages Indexed | 0 | +45 |
What This Really Means
This wasn’t just a content strategy.
This was organic brand building inside the search ecosystem, where visibility and rankings became outcomes, not the north star.
If you’re still treating SEO like a to-do list, you’re already behind.
Thinking Long-Term?
If you’re a masala brand—or any D2C product—not using Google Search to:
- Educate your consumers on the benefits and uses of your products
- Out-position competitors with factual, high-ranking content
- Own trust signals like featured snippets, people-also-ask, and reviews
Then you’re not playing to win.
Let’s fix that.
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